The New Age of Account-Based Marketing.
Unlock the full potential of your business's narrative with our tailored B2B Account-Based Marketing and New Lead Generation strategies, custom-designed for UK SMEs in Tech, Consultancy and Sustainability.
In the ever-changing landscape of technology, traditional marketing methods often fall short. Tech founders, consultants, and marketers choose Folklore Digital to leverage our expertise in storytelling, our next-generation marketing techniques and our undeniable results.
"Folklore is by far the most adaptive, creative and inventive marketing agency we've ever worked with. Their lead generation campaigns led to a 192% ROI within the first four months of working with us, and that's just in converted deals, not including the dramatic growth to our pipeline."
Kyla Stack, Vastlink
"I would recommend Folklore to any business in need of a marketing agency, especially those looking for high-quality lead generation. I've never come across an account-based marketing company with such an inventive methodology. Having spent so much time entertaining partners and clients in my XXX years in business, the vast majority of digital outreach campaigns have seemed largely impersonal to me. AI and automation are no doubt leading to a higher focus on the scripted, scattergun approach to lead generation and less on fostering genuine, personal relationships with clients. When targeting C-suite executives you simply won't get a foot in the door with this sort of approach. Folklore offer something more refined. Their focus on ensuring the highest quality of insight, profiling, research and outreach means their campaigns feel both strategically inventive and genuinely human – which feels like a more and more important factor every day. Folklore's campaigns provide the closest thing to a virtual handshake, so high profile leads can get the best possible first impression of your business, and you get the best possible chance of fostering long term, profitable relationships with chief executives at your ideal target accounts."
difficult to foster genuine relationships with prospects.
compared to making those in-person connections with way to reach out to . Folklore's methods showed me otherwise. They offer us the closest thing to a virtual handshake with our prospects so our highest profile leads get the best first impression, and we get the best possible chance of fostering a long term, profitable relationship."
Steve Head, Vanilla Cloud
"Folklore are capable of a truly exceptional level of hyper-personalisation, which is really exactly what you need to stand out and bring in C-suite clients in without a formal introduction these days. This is a remarkable company with a remarkable future ahead of it."
Your business is different, so let us help you do things differently.
Your business is unique, with its own history, challenges, triumphs, and folklore. At Folklore Digital, we specialise in researching, targeting, and engaging high-value leads on your behalf with highly personalised and engaging custom marketing campaigns that align with your specific objectives, ensuring you exceptional results and ROI.
Give your prospects the best possible first impression.
At Folklore Digital, we combine the art of storytelling with data-driven insights to craft memorable and impactful ABM campaigns. This unique approach is built around creating the best possible first impression for your business, driving higher conversion rates, more sustainable growth and long-term success.
Go Beyond Big Data with Human-Centric Marketing.
We strive to make online marketing as close to in-person interaction as possible. This means setting your brand apart through deep audience insights, empathetic strategies, and radically personalised, lead-specific messaging and content—ensuring your brand exceeds what high-value leads expect from typical big data-driven campaigns.
What is ABM?
Account-Based Marketing (ABM) is a powerful strategy designed to grow your business by nurturing relationships with specific high-value clients and prospects. It is particularly effective in high-value, complex B2B sales environments characterised by long sales cycles and multiple decision-makers.
The core concept of ABM is to treat individual target accounts as unique markets, tailoring marketing efforts to their specific needs and characteristics. This approach ensures that these accounts are more likely to engage with your sales team, ultimately leading to more successful outcomes.
Our method exceeds typical ABM, radically personalising outreach not only on an account level, but for every single key decision maker.
Why Choose Folklore Digital?
- Unique Techniques
By leveraging cutting-edge technology for in-depth market analysis, strategic account research and lead profiling insights, we craft campaigns that resonate deeply with your target audience. Our creative strategies and messaging then sets your brand apart, maximising engagement to generate a significant, consistent stream of conversions.
- Proven Results
Our targeted campaigns, driven by empathetic strategies, personalised solutions and a human-centric approach, consistently deliver exceptional outcomes. By combining advanced data analytics with innovative creative strategies, we achieve impressive results, with clients experiencing up to 192% ROI within just four months.
- Radical Personalisation
Every interaction is tailored to the specific needs and pain points of each lead, ensuring that every message and piece of content is both relevant and impactful. This approach fosters genuine, valuable relationships with future customers, driving their long-term loyalty and contributing to the sustained success and growth of your business.
- Precision Targeting:
We specialise in finding, warming-up and engaging the right decision-makers with the right messages at the right times within your target accounts, focusing on precision targeting to maximise ROI by directing efforts where they matter most. We are always aiming to ensure your business not only meets its growth targets, but exceeds them.
- Adaptive Strategy:
We adapt our strategies to your evolving goals and the shifting market landscape, ensuring your campaigns remain agile, relevant, and consistently effective. This flexibility allows us to stay aligned with your needs, delivering outstanding outcomes and keeping you ahead of the competition.
- Collaborative Partnership
We work closely with your team to align our strategies with your specific goals, ensuring seamless integration and a successful and symbiotic, results-driven partnership. Supporting this, we offer flexible pricing models, including value-based options that reflect our commitment to your success.
Our Tailored Services
Account-Based Marketing
Our flagship ABM approach aligns with your sales and marketing teams to target and nurture high-value accounts. Using deep research protocols, strategic resource allocation, advanced data analytics, and radically personalised content, we connect your business with key decision-makers, streamline engagement processes, and accelerate sales cycles, significantly boosting your conversion rates and ROI.
New Lead Generation
Alongside ABM, we offer a comprehensive suite of lead generation services including SEO-optimised content marketing, email marketing and paid advertising. Our New Lead Generation (NLG) approach enhances traditional methods with AI, data analytics, and omni-channel distribution to increase visibility, attract customers, and drive sustainable growth. By leveraging personalised email campaigns, predictive lead scoring, and real-time engagement, we ensure a steady flow of high-quality leads.
Market Research
Both in preparation for and during our campaigns, we define your ideal customer profile, identify high-potential companies using data and intelligence tools, and prioritise target accounts based on fit, revenue potential, and strategic importance. Our comprehensive approach includes competitive analysis, market trend identification and strategic recommendations to optimize your marketing and sales efforts. This service can be offered as a standalone solution or as an entry into our ABM campaigns.
Cornerstone Content Marketing
Our Cornerstone Content Marketing service focuses on establishing our clients as thought leaders by creating high-value, foundational content such as in-depth articles, whitepapers, e-books, and reports. These cornerstone pieces are designed to provide significant value to your target audience and can be repurposed into various formats for maximum impact, such as smaller articles, newsletter content, social media posts, infographics, podcasts, and videos. This strategic content approach enhances engagement, builds authority, and drives lead generation.
Our Proven Results
High-Value Meetings
We have extensive experience securing successful meetings with C-suite decision-makers at top UK companies through our Strategic ABM campaigns, leading to high-value deal conversions for our clients.
Significant Growth
Our clients have seen significant improvements in lead generation, conversion rates, and overall business growth. By leveraging data-driven insights, we consistently achieve substantial and measurable growth outcomes.
Exceptional ROI
We deliver quantifiable success, significantly boosting our clients' sales pipelines and achieving measurable business outcomes, with clients reporting up to 192% ROI within the first four months of working with us.
Brand Development
Through our cornerstone content marketing and strategic campaigns, we've elevated clients' brand awareness and established them as thought leaders in their industries, driving sustained engagement and business growth.
Discover More
Learn about our unique approach and the story behind our agency's success.
Discover the power of Account-Based Marketing and how it can drive your business growth.
Explore our cutting-edge lead generation strategies to attract high-quality prospects, alongside our other services.
Get in Touch
Contact us to learn how Folklore Digital can help you grow, flourish and achieve your business goals.
Email: [email protected]
Or
Current psychological research states that simply viewing nature-related imagery can help reduce stress and create a more positive feeling in viewers.
We hope our website demonstrates that we're always looking to help our clients, whether that's supporting on a tricky project or simply leaving them a little more relaxed after spending some time on our website –
Our branding reflects our passion for digital marketing led by psychological insights (as well as our commitments to being a well-being oriented, socially conscious, environmentally driven company - read more here: The Environment).
Why Choose Folklore Digital?
1
- Advanced Techniques
We leverage advanced data analytics alongside innovative strategic and human-centric marketing insights.
2
- Proven Results
Our targeted Account-Based Marketing (ABM) and New Lead Generation (NLG) campaigns ensure exceptional results, with up to 192% ROI within four months.
3
- Innovative Methodologies
Our approach makes use of behavioural understanding, cognitive insights, and empathetic strategies.
4
- Genuine Connections
We innovate beyond typical ABM and lead generation to reach the heart of your prospects' pain points so you can foster genuine, valuable relationships with future customers.
5
- Brand Differentiation
We focus on the human element of marketing to help your brand stand out in a crowded marketplace.
6
- Enduring Impact
Our storytelling techniques ensure your brand narrative resonates deeply with your target audience, building emotional connections that drive loyalty and engagement.
7
Transparent Reporting:
We provide clear, detailed reporting on every aspect of your campaign’s performance, allowing you to see the impact of our strategies and understand how your investment is driving results.
8
Innovation-Driven Execution:
Our use of the latest technology and creative approaches ensures your campaigns break through the noise, positioning your brand at the forefront of your industry.
9
Adaptive Strategy:
Our strategies evolve with your business and market trends, ensuring campaigns stay agile, relevant and effective in an ever-changing landscape.
10
Precision Targeting:
We specialise in reaching the key decision-makers within your target accounts, focusing on precision targeting to minimise wasted efforts and maximise ROI by directing efforts where they matter most.
- Advanced Techniques: We leverage advanced data analytics alongside innovative strategic and psychological insights.
- Proven Results: Our targeted Account-Based Marketing (ABM) and New Lead Generation (NLG) campaigns ensure exceptional results and ROI.
- Innovative Insights: Our approach makes use of behavioural understanding, cognitive insights, and empathetic strategies.
- Deep Connections: We innovate beyond typical ABM and lead generation to reach the heart of your prospects' pain points so you can foster genuine, valuable relationships with future customers.
- Market Differentiation: We focus on the human element of marketing to help your brand stand out in a crowded marketplace.
- Enduring Impact: Our storytelling techniques ensure your brand narrative resonates deeply with your target audience, building emotional connections that drive loyalty and engagement.
Address
OCNDF
DKKSDM
OXMX
DMSDM
DKKSDM
OXMX
DMSDM
Successful Partnerships
Discover how we have helped other businesses tell their stories, grow their pipelines and achieve their marketing goals.
From increasing qualified leads to driving higher conversion rates, our case studies showcase our expertise and effectiveness.