Folklore Digital: Your Full-Service Marketing Partner
Elevate your brand with Folklore Digital's comprehensive marketing solutions. We drive measurable success through data-driven strategies and captivating content.
Account-Based Marketing (ABM)
All our ABM campaigns run in tandem with our deep research protocols, which involve thorough analysis of target accounts and decision-makers. This may include LinkedIn profiling, financials, competitive analysis, and content preferences. These protocols establish personalised engagement strategies, align outreach with strategic goals, build credibility, and optimise resource allocation, leading to more effective and impactful marketing efforts. From here, we offer three possible forms of ABM, which can work alongside one another or independently.
One-to-Many ABM
Reach a wider audience with personalised campaigns targeted at multiple key accounts with Systems ABM. Maximise your impact by delivering tailored messaging and content to a strategically selected group of high-value prospects.
- One-to-many
- Semi-personalised
- Targets specific industries or verticals
Usually used alongside either Strategic or Selective ABM, this approach combines elements of both traditional mass marketing and ABM. It uses technology and data automate some aspects of account targeting and engagement while still delivering personalised content and messaging.
One-to-Several ABM
Concentrate your efforts on a smaller set of high-potential accounts with Selective ABM. Through a more focused approach, we'll help you build deeper relationships and deliver a more personalised experience to drive conversions.
- One-to-several
- Personalised Targets
- Key accounts within specific industries or verticals
This approach targets a larger set of gatekeepers or other key individuals at a selection of target accounts, often within a specific industry or vertical. It involves a higher degree of personalisation compared to traditional marketing but is less resource-intensive than strategic ABM
One-to-One ABM
Take personalisation to the next level with truly bespoke outreach. This strategy focuses on highly customised and personalised Strategic ABM campaigns directed at high value individuals at target accounts, often involving one-to-one marketing to ensure we get your foot in the door.
This is for targeting ‘whales’: directors and C-suite decision makers and should be used where prospective deal value is worth ensuring the best possible chance of a perfect first impression.
E.g. We find a CFOO of a major household name retailer is speaking at an event and ensure Linkedin outreach before and after the event for the CFOO themselves or gatekeepers, as well as a conversation preparation and question package
New Lead Generation (NLG) Strategies
1
Email Campaigns
Craft compelling email sequences that captivate your audience and drive measurable results. We'll leverage data-driven insights to optimize your campaigns and nurture leads through the buyer's journey.
2
Social Media Thought Leadership
Position your brand as an industry authority by developing a robust social media strategy centered around thought-provoking content. Engage your target audience and establish trust through insightful, value-adding posts.
3
Content Marketing
Develop a content strategy that resonates with your audience and supports your lead generation efforts. From blog posts and whitepapers to videos and webinars, we'll create a content mix that educates, entertains, and inspires.
One-to-Few ABM
1
Target Identification
Meticulously select a small, high-potential group of key accounts to focus your marketing efforts on. We'll leverage data and industry insights to identify the most promising targets.
2
Personalized Outreach
Craft tailored messaging and content that speaks directly to the unique needs and challenges of your target accounts. Our team will work closely with you to ensure a highly personalized approach.
3
Relationship Building
Foster deeper connections with your key accounts through ongoing engagement and collaboration. We'll help you nurture these relationships and unlock new opportunities for growth.
One-to-One ABM: Unlocking Unparalleled Personalisation
When it comes to Account-Based Marketing (ABM), true personalization is the holy grail. Our One-to-One ABM approach empowers you to deliver a bespoke experience that captivates your most valuable accounts, building deep, meaningful relationships that drive unmatched results.
Laser-Focused Insights
We'll work closely with you to gain a 360-degree understanding of your key accounts, leveraging data-driven insights to craft hyper-personalised campaigns tailored to their unique needs and challenges.
Unparalleled Collaboration
Our team will seamlessly integrate with yours, becoming an extension of your marketing department. Together, we'll ideate, strategise, and execute bespoke campaigns that captivate your most valuable prospects.
With One-to-One ABM, you can take personalisation to unprecedented heights, forging lasting relationships that unlock new avenues for growth and success.
Full-Service Marketing Support with Folklore Digital
Comprehensive Expertise
Our team at Folklore Digital brings a wealth of marketing experience across channels. We can handle everything from strategy to execution, tapping into our broad network of best-in-class contractors.
Flexible Partnerships
Whether you need us to complement your in-house marketing efforts or take the lead, we adapt our role to your specific needs, seamlessly integrating with your team to drive results.
Bespoke Solutions
Every client is unique, so we craft tailored marketing strategies that align with your goals, target audience and budget. Our support is always specifically tailored and designed to maximise impact and ROI for each of our individual clients. We believe in ensuring specific needs are met with specific solutions.
1
2
3
Strategic ABM:
- One-to-One: Hyper-personalised targeting of highest value individuals at key accounts.
- Focus: Directors and C-suite decision makers.
- Approach: Highly customised and personalised campaigns to land ‘Whales’ via deep research, lead profiling, social media outreach, personalised video introductions. This often involves event-prep packages and the development of thought leadership articles and other tailored content creation.
Selective ABM:
- One-to-Several: Personalisation targeting key accounts within specific industries or verticals.
- Focus: Gatekeepers and key individuals.
- Approach: More personalised than traditional marketing but less resource-intensive than strategic ABM, though involving many of the same techniques.
Systems ABM:
- One-to-Many: Semi-personalised targeting across specific industries or verticals.
- Focus: Combines elements of traditional mass marketing and ABM.
- Approach: Uses technology and data to automate account engagement while still delivering personalised content and relying on account-research and in depth strategy to determine targeting (also known as Programmatic ABM).