“People think in stories, not statistics, and marketers need to be master storytellers.”
—Arianna Huffington, CEO, Author, Columnist, Founder of The Huffington Post
Our Folklore
Folklore Digital was born from a passion for storytelling and a commitment to driving growth for B2B SMEs. We are an agile collective of creatives and accomplished marketing professionals who bring a wealth of experience and expertise to the table. From Tech and Telecoms to Professional Services, our innovative strategies and personalised approach enable us to effectively address and fulfil our clients' needs with hyper-customised marketing and lead generation solutions across a range of sectors.
Our mission is to cut to the core of complex marketing processes, providing efficient, effective solutions specifically tailored to your business, driving results, and fostering long-term success whilst providing excellent ROI. We look to foster the right conversations between the right stakeholders at the right times. In short, we elevate your story to accelerate your growth.
Our Aims & Values
To empower businesses through innovative marketing strategies and cutting-edge technology.
1
Elevate Your Story
We are committed to amplifying our clients' unique stories, cutting through the noise to connect with your target audiences and drive real-world results, not vanity metrics.
2
Drive Sustainable Growth
Our innovative strategies and tailored solutions are designed to deliver measurable, long-term success and exceptional ROI.
3
Embrace Creativity
We thrive on the power of creative thinking, pushing the boundaries of traditional marketing to deliver impactful, memorable campaigns that leave a lasting impression.
Meet our Management
James Avery - ABM Lead & Founder
James Avery is the founder of our Folklore Digital, having gained invaluable experience in PR and marketing from roles at a top 50 UK law firm and an award-winning UK SaaS working with household names across the nation. James is passionate about streamlining and refining marketing processes, finding the core intention at the heart of each campaign strategy and meeting the needs of both clients and their prospects, alike.
Over his career, James has developed innovative, highly-effective Account-Based Marketing and New Lead Generation strategies aimed at levelling the playing field for B2B SMEs across the UK, culminating in the launch of Folklore Digital in 2023.
Jessica Head - Client Success Lead
Jessica is one of our senior, founding team members, bringing extensive expertise in client success, team leadership, stakeholder collaboration, and event marketing and management. Her strategic thinking and client-centric approach ensure exceptional results for our agency's clients across the board.
Known for her professionalism and innovative solutions, Jessica is dedicated to driving client success. Her leadership and dedication to client satisfaction are key to our agency’s success.